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Ad-Aware Personal Security


Quick Specs

  • Version:
  • Total Downloads:
  • Date Added:
    Mar. 28, 2012
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Editors' Review


The bottom line: The new owners of Lavasoft have revamped Ad-Aware to the point where it has almost nothing in common with its predecessors besides function. It's a good reboot, but it's not out of the woods yet.

While the name Ad-Aware remains the same as it has for the past 13 years, everything from the user interface to the code powering Ad-Aware 10 is entirely new.

More so than any recent version of Ad-Aware, the suite is usable, lightweight, and worthy of your attention.

The installation is straightforward, although it still does opt you in by default to the Ad-Aware browser toolbar for Internet Explorer and Firefox. A software installation ought to get your program installed as quickly as possible, with as little requirement for input from the person installing it. Ad-Aware's installation was zippy and generally painless.

Unlike nearly all of its competitors, it does not require you to register to use the free version or the trials of the paid upgrades. What it does do similarly to its competitors on install is good, though: it automatically downloads new virus definition files and runs a quick scan. A reboot is unfortunately required; that's an occupational hazard for security suites like this one that have deep hooks into the Windows OS.

A big reason that the new Ad-Aware stands a good chance of surviving is because it's finally a usable product again. Gone is the tripartite vertical sectioning, replaced instead with a more traditional layout. Not unlike the major interface change that Avast introduced for its fifth version, the interface's quirkiness has been replaced by usability. The interface is divided into three horizontal sections: the top contains navigation to Home, Info, and Options; the second shows you a large, protection status icon with links to dive deeper into recent protection on the right; and the majority of the interface offers additional protection tools such as gaming mode, firewall, and safe browsing.

The interface is multithreaded, which means that using text "breadcrumbs" you can easily find your way back through the interface the way you came, or directly to the Home screen.

Even though tools are categorized into Basic and Advanced, they all have buttons on the main screen for quick toggling. More advanced configuration options are still available, but as with most of the competition, they've been buried one level down to avoid confusing beginners and to keep visual clutter to a minimum. Click the name of any feature and a pop-up provides a brief explanation of what it does. Click the gear icon next to it to dive into config options.

Features and support
Ad-Aware's features have been improved as well. It offers the same level of core protection against malware across the board, in free and paid products. Nag screens have been removed, a silent/gaming mode has been added, and Ad-Aware now gives advanced heuristics and rootkit protection to people using the free version.

Ad-Aware's antivirus engine is powered by Vipre, a well-known security suite that's more popular in Europe than North America. Vipre has never set the security world on fire for its results, but it is a good, solid, middle-of-the-road engine that will detect many, and in some cases most, of the threats you'll face on a regular basis.

The toolbar's been streamlined, stripped of most extraneous features, and offers a search engine powered by upstart Google competitor Blekko. It also detects bad URLs and blocks you from loading them, so it has a legitimate security purpose.

Assouline also said that people can expect to see new features land in Ad-Aware regularly, as the program has adopted an aggressive release cycle not unlike Chrome and Firefox. He cautioned, though, that it was not the six-week cycle that those browsers have.

The differences between the paid versions and the free versions have shrunk, as more features have been front-loaded into the free version. Ad-Aware Personal Security 10 adds reputation and anti-malware filtering for $12 per year. Ad-Aware Pro Security offers e-mail phishing protection, USB guards, a two-way firewall, and network protection at $36 per year. If you don't care about the lack of spam filters or parental controls, or the lack of reputation-based protection, and you trust Ad-Aware -- always a key point -- $36 could be quite a deal. Considering what's offered, it's very nearly priced to disrupt the market.

One interesting problem we encountered was the program updates were pushed out in separate installation files. Unlike most competitors, which offer in-place downloads so that the suite updates without having to run an installer, an offered software update opened a Web site and asked for approval to start downloading.

It's an extra step that's unusual because it leaves the installation of the new security suite version up to the individual, and that could potentially create security risks.

3 When it comes to threat scanning, our tests on a real-world computer found that the Ad-Aware Pro Security 10 averaged 4 minutes, 23 seconds over three clean installs for its first scan, a competitive score.

We don't have any third-party security efficacy results to share at this time, but Vipre, the company that provides Ad-Aware's engine, received passing grades from AV-Test in 2011 and the first few months of 2012. It wasn't tested by AV-Comparatives.

The new Ad-Aware is off to a good start when it comes to performance. The suite's impact on system performance was slightly better than average.

Security Program Boot time Shutdown time Scan time MS Office performance iTunes decoding Media multitasking Cinebench
Unprotected system 40 6 n/a 395 120 342 17,711
Average of all tested systems (to date) 66.4 15.6 1,195 414 125 347 17,116
Ad-Aware Free Antivirus+ 10 55.6 14.3 3,215 427 126 345 17,215
Ad-Aware Personal Security 10 63.6 12.5 3,127 412 126 348 16,810
Ad-Aware Pro Security 10 54.3 13.1 3,112 409 126 346 17,049

*All tests measured in seconds, except for Cinebench. On the Cinebench test, the higher number is better.

Ad-Aware's lowish impact on computer boot time and shut down time, and average impact on in-use tests, were marred by exceptionally slow scan tests. Nevertheless, these scores were better than we were expecting for a completely new security suite.

The new Ad-Aware is an enormous turn for this longtime player in the Windows security field. Lavasoft's plans to update the suite more regularly than its competition bodes well for keeping people safe independent of traditional annual update schedules. If you trust the Lavasoft and Ad-Aware names, Ad-Aware 10 is worth a close look. However, it's got some important gaps that must be filled, and until we can see the impact of the Ad-Aware engine with the Vipre engine, it will be challenging to honestly evaluate the suite.

If Ad-Aware's reboot takes the way that Webroot's has, then we could be watching the rebirth of yet another aggressive competitor in the field, and at the end of the day that bodes best for your computer security.

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Publisher's Description

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User Reviews

Results 1–6 of 6

5 stars

"One good investment!"

June 27, 2012  |  By BonusPro

2012-06-27 05:10:35  |  By BonusPro

 |  Version: Ad-Aware Personal Security 10


I mean 12 bucks it is not big but still you paid something, money left your pocket. For the that I'm saying one good investment an it is!
-Has no problem at finding and eliminating the spyware, malware and other things that contains bad stuff;
-Efficient and not heavy:
-A good virus chest;
-Minimal memory usage, it is not a RAM eater at all;


I can't think of any of it.


If you want to spend 12$ for something that will protect you, do it. You won't be disappointed!

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5 stars

"Top contender"

April 12, 2012  |  By cablecatcher

2012-04-12 11:38:29  |  By cablecatcher

 |  Version: Ad-Aware Personal Security 10


had problems with PC, but after running this software it cleaned up my PC and I am now up and running like normal.


If ever necessary...I will answer this particular question later. Need more time to test

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4 stars

"Very nice and simple antimalware"

April 12, 2012  |  By Coconutdata

2012-04-12 09:36:45  |  By Coconutdata

 |  Version: Ad-Aware Personal Security 10


Easy to set up. Followed the directions, turned it on and forgot it was there. Lets you know if it finds something suspicious or else it is invisible. Have not found anything easier that works at such a low price


I don't like that there are still some premium features only available to customers who buy the Pro version.


It works and does what it's supposed to do. For the price, you can't really go wrong.

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5 stars

"worked for me!"

April 05, 2012  |  By EmperessBlizzard

2012-04-05 16:05:34  |  By EmperessBlizzard

 |  Version: Ad-Aware Personal Security 10


it does what it says.


so far, none


so far no complaints

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5 stars

"Feels & works Great !"

April 04, 2012

2012-04-04 12:34:01

 |  Version: Ad-Aware Personal Security 10


-The price is right at 12$!
-First time I see a snappy (fast) interface on any recent Anti-"anything". Feels really light.
-Detected my browser trying to go to a advert (had this for months running avast 6) - "Shop & Bank safely online" feature blocked it, then a Repair removed it. Bye bye Avast!
-Cool interface and simple enough right out of the box. I can recommend it to my mother :-)


Full scan took long the first time - I guess I should feel better protected.


Price is right. Feels light. Protected me from start. Cool Interface. Competitors should learn from this good move - i.e.: WE DON'T WANT BLOAT-WARE (Software bloat) ! Congrats adaware, you're on the right path to what WE the people want :-)

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1 stars

"confused why do we have to have the antivirus as well"

April 04, 2012  |  By Steven Limbrick

2012-04-04 07:49:44  |  By Steven Limbrick

 |  Version: Ad-Aware Personal Security 10


None I do not see any as it now has anti virus in with the spyware. This is pointless.


Looks like their is no adaware as we knew it i.e malware edition. Go to the site and it is so confusing. Is their no longer a free editon just for spyware. We now have to download one with anti virus which if we already have an anti virus we cannot. So what is the point of AdAware now. This means I am now open to more spyware as I cannot use this with another antivirus. This stinks.


Bad move

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Results 1–6 of 6

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Full Specifications

What's new in version 10
  • Superfast antivirus engine that complements our legendary anti-spyware to offer protection without compromise.
  • Rapidly analyze malware in a virtual environment so that malware is never actually executed on a user's machine.
  • Real-time protection for you and your friends while messaging, chatting, or communicating on social networking sites.
Publisher Lavasoft
Publisher web site
Release Date March 28, 2012
Date Added March 28, 2012
Version 10
Category Security Software
Subcategory Internet Security Software Suites
Operating Systems
Operating Systems Windows 2000/XP/Vista/7
Additional Requirements None
Download Information
File Size 1.92MB
File Name Adaware_Installer.exe
Total Downloads 62,211
Downloads Last Week 35
License Model Purchase
Limitations Not available
Price Free

Previous Versions:

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