WinFX Free Video Converter
Full user review
"WinFX works great for me."
I did not encounter forced add ons or downloads. I've been using it for a long time with no problems. It converts fairly fast and it's easy to use. I'm about to download again on my sisters computer so will let you know if there are "forced" add on's required.
I agree there could be more info under the quality designations. I'd also like to know what high, super high, full screen and wide screen really mean as choices.
I like it. Suits my needs. Would not like it if forced plug ins or installations were ever required.