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AN EVOLUTIONARY NEW CONCEPT STORE FOR MENWith so many products in the market catered to the needs of women, What He Wants brings together exclusive products from around the world that suit the grooming needs of men in Singapore.Whether in pursuit of the ideal shaving cream, hair product, facial moist urizer or fragrance, a visit to WhatHeWants is in order to discover a carefully selected range of products that reflect modern man's ideals and attitudes tow ards grooming.Exclusively available at WhatHeWants is the MenScience range of skincare and acne products from the US, where the products are 100% free of fragrance, dyes and irritants, and deliver the highest performance and quality using professional-grade ingredients. Other exclusive brands to look out for include the Billy Jealousy range of skincare and bodycare products made popular in the US; the Kyoku For Man range of skincare products using Japanese natural ingredients like Ginseng and Sake; the 4VOO range of products which includes antiaging and cover up products specially designed for men, established haircare products from American Crew; and hand-crafted shaving accessories designed by Edwin Jagger, Europe's foremost manufacturer of fine shaving equipment.WhatHeWants also carries notable brands such as the Labs Series Skincare for Men, Clinique Man and Biotherm Homme Skincare products which both offer specific treatment for different skin requirements. A variety of fragrances specially designed for men from popular brands such as Calvin Klein, Hugo Boss, Prada and DKNY are also available at our retail stores. And the list goes on.