The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From The Bold Italic:
Get the latest local news and weather for Cleveland and Northeast Ohio with Channel 3s iPhone app. - Local news for metro Cleveland area- Current weather conditions, short term and extended forecasts, radar map, health indices, school closings and weather alerts- Robust full screen video- Consumer, Health and Watercooler news- The latest sports news and scores- News alerts sent to your iPhone with option to set a quiet time period- Share news and video via Facebook, Twitter or email.Channel 3 is determined to provide the best content possible in a way that serves the interests and the needs of our viewers and users.