The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From Color Monkey:
Play it, feel it, LOVE it..Do you miss the old way of listening to music?Carefully choosing which record to listen to?Enjoying every single track, in the order they where meant to be listened to?Do you miss that familiar crackling sound?The fiddling with the pickup?The very smell of vinyl?We do!And that is why we created this sleek vinyl record player for you to carry with you everywhere you go. Or to show off in your deskstand next to your stereo system.VinylLove is all about nostalgia.Browse through your record collection in a nice record crate system, listen to the albums one by one or if you like, use the pickup to find the right track (zoom in if you want to start in a certain place on a track). It even has the nice crackling sound to it. And oh yeah, we haven't really solved the vinyl-scent part yet, but we hope this is doable with the iPad 3 (?)