The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From Jamie Toolin:
Scotland's Student Newspaper of The Year 2010 is now available direct on your iPhone.The Student is Britain's oldest university newspaper, launched in Edinburgh by Scottish novelist and poet Robert Louis Stevenson in 1887. Independently published, The Student distributes 6,000 copies free across the University of Edinburgh. Sir Arthur Conan Doyle, Lord Kitchener, David Lloyd George and Winston Churchill are a few of the famous people who have been associated with the paper. In the 1970s, Gordon Brown was Editor-in-Chief alongside Robin Cook, who was in charge of film and concert reviews.