The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From Hello Ltd:
Welcome to the official HELLO! and hellomagazine.com Royal Wedding Collectors Edition app for iPad and iPhone.This unique collectible contains exclusive imagery and commentary from HELLO! magazine and hellomagazine.com's editorial team covering the build up to wedding and all the events from the special day itself.The app is presented in nine, glossy sections and has been updated to feature all the best photos of the beautiful ceremony at Westminster Abbey, Kates stunning wedding dress and, of course, the historic kiss on the balcony of Buckingham Palace.- Royal romance: A timeline of the couple's love story - William: An intimate collection of photos and commentary chronicling the prince's life - Catherine: An intimate collection of photos and commentary chronicling Kate Middleton's life - The Ring: The fabulous jewels which sealed the love of royal couples - The Dress: The beautiful gown that kept the world guessing - The Gifts: A unique insight into Royal Wedding gifts through history - The Ceremony: The pomp, the pageantry and, of course, the kiss - The History: A look back at historic Windsor family weddings - The Celebration: See all the royals and celebs as they arrived at the AbbeyThis is a Universal app that works great on both iPad and iPhone, with a viewing experience tailored for each device. It's a great way to remember this historic event!