Free to try (Limited functionality); $249.00 to buy (Buy it now)
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From Tarma Software Research:
With Tarma InstallMate create stand-alone installers for any Windows 32-bit or 64-bit desktop or server platform, with complete customization of all installer actions and dialogs. You can install and use InstallMate 9 in Trial mode, which lets you evaluate its features without having to purchase a registration. InstallMate complies with the latest Microsoft Windows Logo requirements for software installation so your installers operate smoothly in the Windows environment.
What's new in this version:
Added extra object type checks in installer runtime DLL.
Has lots of options including:
creating own variables which can then be included in a command line with the setup
allows for fully quiet installs
is widely customisable
Cannot resize the dialog boxes (though that is meant to be coming)
A little clunky to use - eg setting permissions for folders requires adding a couple of actions that run programs (provided) to set permissions for 32 and 64 bit installations
I was sick of struggling with Wix installer and looked at several other installation programs. Advanced Installer seemed nice but the pro version was very expensive and shut you out of important options such as silent install and command line options unless you purchased the extremely expensive enterprise version. Installmate provided all the power I needed without the over-the-top cost. I recommend it unreservedly.