From Kendin Yap:
Subliminal messages function just below the threshold of conscious perception influencing the subconscious part of your mind. Subliminal Messages Software lets you use this power for your own purposes to reprogram your mind at the subconscious level while your conscious mind works on other tasks, i.e. browsing, working or playing games.
Since the way we think effects all areas of our lives subliminal messages can be used for many purposes e.g. therapy, life enhancement, personal development, reinforcement of key study concepts and so on. To receive the full benefits of subliminal messages we recommend that you use it on a regular basis.