Learn the basics of Search Engine Optimization; and how you can achieve optimal positioning in the search engine results pages. Table of Contents: Intro to SEO. Key factors influencing your page rank in search engines. Quality of website copy. Meta data: title, keywords, description. SEO-related files. Link references from other websites. Submitting your site to search engines and directories. Monitoring and analyzing your traffic and user behavior. Retaining and increasing your traffic.