The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From Grupo Reforma:
Same high standard, more accessibility and for free. REFORMA, Mexicos leading newspaper, has developed a news service specifically designed for your iPhone or iPod Touch. Read the most relevant news of the moment as well as the stories that have proved most popular among our followers. You will also be able to access our opinion pages with all our columnists and editorials of the day. Enjoy a selection of the most worthy photo galleries and videos. We will constantly upgrade our app. You can also visit our Web version for iPhone & iPod Touch at http://iphone.reforma.com (for subscribers only. Become a member at www.reforma.com/libre/acceso/suscripciones) and access market indicators, sports stats, restaurant reviews, film guides and more. Please send us your comments and suggestions to: firstname.lastname@example.org