It can be used to build awareness and to show the readers how to apply simple techniques to ensure that they make a good and lasting impression on clients, customers and co-workers in any situation. Exactly what proper business etiquette is and how you can use it effectively in the workplace to always make a good impression. How to use proper phone etiquette during business related calls so that you can always make a good impression when they are speaking with clients, customers or prospects. The importance of proper etiquette during a business meeting and why it is vital to your overall success. The ins and outs of using proper etiquette during instant message (IM) business conversations, so that you always look like a professional.