From Danere Group:
ProFormer is the easiest and most revolutionary way to collect, database and manipulate Web Form Post data. It gives you the ability to create and dispatch to your own mailing lists (without the mailing server's 'free service' messages), each message personalized (e.g. Hi Daniel, etc), complete with attachments, signatures, etc. You can even send a different dispatch to people with specific geographical criteria. How about sending a special birthday greeting e-card on that person's special day?
"However, ProFormer isn't just for mailing lists. In fact, this is only one of its smaller capabilities.