The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From Kaloopy Media:
Welcome to the official iPhone app of Play On the Movie. The app includes a link to watch the movie, a flick style conversion game and up-to-date info, pictures and trailers from the movie.About the movie:Play On traces the path of redemption for a failed Scottish rugby star who leaves his country and the shadow of his amateur era rugby legend father, to seek fame and fortune as Gridiron kicker. After his failed attempt leaves him penniless and homeless in Kansas City, he finds redemption through an unlikely motley crew of social weekend warriors who take him in. While playing at the lowest level of rugby he finds the true meaning of teamwork, loyalty and courage. This journey takes him back to his homeland where he once again has to choose between his ideals or those of his father.WATCH NOW: To watch the movie you will be redirected to iTunes. (N.America Only)Find out more about the movie:http://playonthemovie.com/http://www.facebook.com/playonthemovie