The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From Simmo Ware:
Perfection Fresh Australia, established in 1978 by the same family which owns and manages it today, has grown from a Sydney Markets-based operator to a national wholesaler supplying supermarkets including Woolworths and Coles, independent retailers, fast food chains such as McDonald's, and an expanding number of export markets. We've developed this application to help you use our great proprietary products such as Broccolini and Grape Tomatoes in the kitchen and create any one of our delicious 250 recipes. Features: - 15 Minute Recipes- Connect with us through facebook and twitter - 250+ recipes which you can email and print - Information on our unique and fresh products - Perfection Fresh Australia is a universal iOS app - Complete Twitter integration - Browse our specialty produce in a unique new interface- Search for recipes