The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From People's Daily Online Development Co.Ltd:
People's Daily Online English Edition translates major news releases from the People's Daily, and new policies, resolutions and statements of the Chinese Government. Readers can also find useful information about the activities of Chinese leaders, basic facts on China, and places of interest in China.People's Daily Online English Edition has been made by its commendable editing work a first-rate distributing center of information about China. Here you can find news of various areas covering China, business, world, opinion, life, culture and sports.