The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From Public Relations Society of America:
Download the official app for the PRSA 2011 International Conference, October 15-18, in Orlando, Florida. Thank you to Meltwater Group, our offical app sponsor. Visit www.meltwater.com online to learn more.This app puts all details about the conference in the palm of your hand; allows you to be kept up to date on conference details, speaker information and any changes/updates that may occur; introduces you to all the exhibitors and allows you to plan your tradeshow experience; provides all the information you need for the host hotel; stay connected through the organizations social networking groups, and gives you a directory to local area resources to make your stay more enjoyable.On behalf of PRSA, EproMeetingApps is the official app provider for the PRSA 2011 International Conference. EproMeetingApps, powered by EproDirect (Epro), develops custom apps for the meetings and conventions industry. Please visit www.EproMeetingApps.com for more information about the app provider.