The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From Novell, Inc.:
Novell in Hand is a convenient way to get sales and technical information delivered to your iPad. This information includes a variety types of media including: *Audio Podcasts *ChalkTalks *Webcasts *Demo Video *Documents You can view the content you see by Product or by Company. Customize your view to just see what you want.Novell in Hand gets it's information from multiple sources including Novel OpenAudio and Novell SalesTalk. If you provide your Novell.com login account you will have access to premium content only available to Partners and Employees.