The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From Boom Mobile SA:
MyWatchWhere people who love wristwatches and clockmaking fanatics meet. Latest news from the world of watches: Every day, Frank Declerck, a jourmalist who specializes in this domain, keeps you up to date on the newest products and launches. Whether you're interested in men's or ladies' watches, in jewellery or intricate mechanisms, in important events, watch and clock exhibitions and shows, or in CEO interviews, look no further. Don't miss the latest scoops from the Centrale des Journalistes. Brands: The biggest names in clockmaking, associated in a single application, have chosen 5 watches for you from their collections. Boucheron, Cartier, Chanel, Chaumet, Corum, Dewitt, Dior, Fred, Girard-Perregaux, Hermes, IWC, Jaeger-LeCoultre, JEANRICHARD, Piaget, RICHARD MILLE, Vacheron Constantin, Urwerk, and many more to come. Advantages: You can try any watch on your own wrist using the photo function, keep the images in your album or send them to your friends. You can also instantly find the store closest to you. By clicking on the brand icon, you will also be able to download its own application. This application was created in partnership with Rio Grande and the Centrale des Journalistes.