The Masters Course is your pricing "beacon of light." It provides you with the pricing theory and strategies you need to know in order to determine the best price for your product - the "perfect price" that maximizes profit for you... and for your customer. On the Internet, time waits for no company. Your customer has access to tons of information through the Web. Your competitor is a mere mouse click away. You have to get the price right... the first time. In the digital market scene, there are very few second chances.