Mailings

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  • 3.0 stars

    "Functional solution for bulk e-mailing"

    May 9, 2011  |   By rickpoet--2008

    Pros

    Does what you want it to do. Can send customized text or html emails. Can import lists and spreadsheets with custom import fields. Frequently updated.

    Cons

    Not intuitive interface for customizing emails. (almost like coding to customize). Non responsive customer support.

    Summary

    I've been using Mailings for quite some time to do some simple tasks sending out different types of emails to different types of lists. It works really well, never a hiccup...I'm always impressed with how frequently updates come to this piece of software (sometimes more than one a week!). Well done creating a super useful utility that's always up to date and relevant.

    I recently (this week) used it for the first time using the custom import template tags feature to create a customized email to a group of people. I had previously been using the app EmailMerge for this task...I decided to try Mailings to do this because EmailMerge is no longer in development...and it's a "Classic" app that won't be supported under Lion (which I heard is eliminating the layer which supports Classic/PowerPC apps...so I'm trying to ween myself from the few apps I still use which fall into that category. Mailings is Universal and I already own it so i thought I'd give it a go.

    I was successful using Mailings for the Merge I attempted, but I didn't find it as intuitive or as versatile for that particular feature as I would have liked. There's a few features/abilities that E-mail Merge has that I'd love to see in a future version of Mailings:

    1) Custom Template Tags visible and manageable/editable in the "Select Recipients" window after import - In EmailMerge once I've imported from a spreadsheet I can see all the custom fields that I've imported...I can edit them all...search them etc. When I import in Mailings I only see the standard fields and I have no way of verifying that everything is in there.

    2) Ability to preview merged emails. - The preview command is nice when I'm not using an email merge...but when I am I want to be able to see that it's merged correctly...in EmailMerge there is a feature that allows you to view on screen each merged email before it's sent.

    3) Better way to insert Custom Template Tags - In E-mail Merge, once I have imported the CSV file, my custom template tags automatically appear in a menu that I can choose from to insert into the message. This seems to me to be a better way, less prone to error, and less like doing actual coding then inserting the tag code through the single "Custom Import Tag" from the pull down menu in the editor and then manually retyping the name of the custom tag.

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