The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From Clifford Tan:
A special photo journal made for kids! With colorful and creative screens that will refresh memorable photos of your kids.You can take as many photos as you want for the day. You can choose the best "Photo of the Day", and create a "Monthly Photo" journal. And choose the best "Photo of the Month", and create a "Yearly Photo" journal. Then, you can tap the "Share" button and let your loved ones see your customized photos.Seat back and relax, and view the slide-show of your Daily, Monthly and Yearly photos!Want to be reminded daily to take a photo? There is the "Photo Reminder" feature. And don't forget to back-up your precious photos. There is a "Back-up Photos" button, where you can send all your photos to your e-mail.