The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From Haymes Paint:
The official app for attendees of the 2011 KPMG Regional Partners and Managers Conference for the Private Enterprise Division held at Freycinet Lodge, Coles Bay, Tasmania starting Thursday 17 March 2011 and culminating on Sunday 20 March 2011. This app contains important information for attendees including the conference agenda, bios on the guest speakers and attendees and information on the location. The app has a useful booking function that links with your calendar to set reminders for events. Please download it now in readiness for the conference on March 17, 2011.