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The Punjab Kesari Group's punjabi daily, Jag Bani was launched on July 21, 1978. At a time when all Punjabi newspapers favoured some religious or political group, Jag Bani was the first newspaper with a secular approach that represented the common man. In the short period of its existence Jag Bani has created its own place in the society. It has a wide readership base which is diverse in religion and caste. Even today Jag Bani strives to innovate and widen the spectrum of Punjabi journalism.Content rating: Low Maturity