The download button opens the iTunes App Store, where you
may continue the download process. You must have iTunes installed with an
active iTunes account in order to download and install the software. This
download may not be available in some countries.
From Terry Young:
The ICE Athletic app is the mobile companion for the ICE Athletic fundraiser which enables participants to notify their supporters how to support them. Download this app, navigate to a participant to support and make a purchase from their store and ICE Athletic will do the rest. As a participant or supporter of a participant, this app enables you to assist your athlete in getting noticed as well as helping raise important funds for their schools by sharing the athlete with your family, friends, co-workers etc. Simply navigate to an athlete of your choice and tap, "Promote (participant name)" to be prompted with the various ways to promote an athlete.