The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From Creasant MobileTech Limited:
Say hello to this brand new DYOS app, a free fashion shopping application for the iPhone and iPod Touch.No matter you are filling out your wardrobe wish list, hunting for something special, or just browsing the latest trend. DYOS is the perfect way to get your shopping fix on the go.Experience the world of DYOS an enjoy access to exclusive features only available to DYOS application users. Be the first to know about upcoming promotions, news, and collections through this brand new DYOS application, and use the shop locator to find our shops that are close to you.