The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From Software Design Limited:
Dublin Culture Trail takes you on a journey of discovery and adventure through stunning videos and photographs of Dublin's museums, galleries, historic buildings and cultural centres and introduces you to the people and artists who make it all happen. Located in the heart of Dublin city and within a short walking distance of each other, the venues on the Dublin Culture Trail will give you a sense of the city's distinct history, heritage, tradition and vibrant contemporary cultural life. Dublin Culture Trail is an initiative of Temple Bar Cultural Trust in partnership with Software Design, Red Diamond Media, Davis Events - a consortium of Digital Hub Companies, funded by the Department of Tourism, Culture and Sport.