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From Praveen DaSilva:
Dilmah Conservation was initiated to incorporate environmental conservation efforts into the MJF Charitable Foundation, which focuses on social justice. Dilmah is governed by a set of core values which govern the principles of business today, as it did at the inception of the company, making it a truly ethical brand. These core values dictates that a tenth of profits made by Dilmah tea companies be directed towards community and social upliftment programmes carried out by the MJF Charitable Foundation. With the establishment of Dilmah Conservation, these resources are now shared, and are being utilised for environmental conservation efforts carried out by Dilmah Conservation.