Use Creditmatics2012 to grab from your competitors' market shares....before they do! Creditmatics2012 uses statistical methods to analyze opinion poll data collected for a particular product. User can estimate the change in the preference patterns of the target audience. Assisted by a automatic help system called 'Guru', it is very easy to become familiar with Creditmatics2012. In designing Creditmatics2012, the design team deviated from the usual approach of loading the User Interface with lot of menu and toolbar with buttons. Instead, Creditmatics2012 has been designed keeping in mind simplicity in using the application.Creditmatics2012 has a slim menu followed by keyboard short-cuts. All keyboard short-cuts are the Function keys found on the keyboard.