The download button opens the iTunes App Store, where you
may continue the download process. You must have iTunes installed with an
active iTunes account in order to download and install the software. This
download may not be available in some countries.
This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children. In the activity, kids meet Co-Co Crunch, a popular cereal who needs help designing a new website. Players help to create the website by selecting a series of special features. After each feature is selected, Co-Co explains how marketers use the feature to improve the popularity of the site and foster brand loyalty. Co-Cos AdverSmarts helps kids recognize these virtual playgrounds for what they really are - prolonged and interactive commercials.