From P&G Productions:
Clairol's newest app helps you take the guesswork out of finding the hair color that's right for you. myShade allows you to take a photo of your roots to analyze your hair color and gives you results based on your personal shade.Created with the Clairol team of color experts, myShade takes into account your color history, hair type and unique starting color. You can also take a photo of your face to visualize your hair color transformation. Ready to meet your perfect match?