The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From The Twelve BV:
Beautiful Unique is about a business frame called Stellar.Whether as an individual or a multi-national, we all have the capability of bringing unique value into the world. The Stellar business frame enables you to clearly identify the value that you uniquely create, and to design the right business plans and strategies that will make that value-creation sustainably profitable.Stellar identifies the twelve core capabilities by which you create unique value.The more you live within your unique capabilities, the greater your creation of value in the world. How well are you living your value-creating capabilities?