The download button opens the iTunes App Store, where you
may continue the download process. You must have iTunes installed with an
active iTunes account in order to download and install the software. This
download may not be available in some countries.
From Unc Inc:
Beakon provides relevant information based on where you are and what you are doing. Find people and places based on proximity.By making phones function as beacons, Beakon will list people based on proximity. Read information about people in your vicinity and connect with them. No more need for printed business cards!Beacons placed at specific locations on an event will provide you with relevant information about areas you are visiting. Instead of having to search for additional information, it will be presented to you based on proximity.