The "Download Now" link directs you to the iTunes App Store, where you must continue the download process. You must have iTunes installed in order to open the link, and you must have an active iTunes account to download the application. This download may not be available in some countries.
From Die Kapitne Media:
BE UGLY! - the first and only mobile ugly people photo contest app. Zap through thousands of pictures of other BE UGLY! users, rate them and share them on facebook if you like to. If you think you are ugly enough to participate, then take a picture of yourself with the integrated iPhone Front- oder Rearcamera while immitating a crazy animal portrait and finally upload it to the BE UGLY! community.
You then have the exclusive chance to become one of the officially ugliest people on the world. By connecting to facebook, you can share your photos on your wall and access your pictures through the BE UGLY! facebook app. We wish you a lot of fun by trying to BE UGLY! Bye the way: BE UGLY! is iPhone 4 ready with high resolution graphics for the Retina Display and support of the iPhone 4 Frontcamera!