VeprIT Photo Sense
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Full user review
"Simple but fairly effective image editing software"
Very simple and easy to learn even for people who have no prior knowledge of image. It works mostly automatically and the results are generally pretty good. Batch processing.
Very limited possibilities for tweaking the editing process.
A reasonably good solution for those who don't want to spend much time on learning how to edit their images. However, even iPhoto offers more possibilties for personal input into the editing process, not to mention Photoshop Elements. The $30 price tag, therefore, seems pretty steep.