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Full user review
"The new version is awesome."
Now open source. Keep checking the official website for updates. Now can be used for just the ad blocking. Has a great phishing tool.
Doesn't block 100% of adds like Adblock plus for FF, but I would say about 99.2% of them. Best tool/add-on I have found.
I always liked IE, but the ads just killed me. This is by far the best tool out there for IE. Has many other features that can add to an overall better IE experience.