Your IP address gives advertisers, your ISP and even the police tons of information about you. If you want to hide your surfing behavior, Easy-Hide-IP can issue you a new IP address whenever you want a change. It helps you stay anonymous on the Web, but isn't a totally comprehensive solution like a VPN or more powerful proxy.
Despite touting easy setup, the download takes longer than most because of registration. You have to give up your email address and then wait for a product key before you can start using the program. Then, if you want more than a three-day trial, it costs $29.95. Thankfully, once you make it through the time taking setup process, Easy-Hide-IP delivers dozens of different IP addresses to choose from. There are several different countries to choose, too. This makes it easy to circumvent region-locking on Web content. However, no matter what region you choose, your surfing will slow down to a crawl. The download doesn't stop all instances of third-party tracking either.
Though this program does exactly what it says, you could be disappointed. It hides your IP well enough, but a dedicated tracker could still hunt down your origin. For now, it's no better than Tor or websites that will give you a free proxy on demand to surf privately.