The hardware and HD capabilities behind the iPhone's video camera are impressive, but its built-in controls for shooting video are frustratingly primitive for more-experienced filmmakers, and the iPhone isn't always smart about handling factors like exposure and white balance. Filmic Pro gives your camera a new front-end for shooting higher-quality video, with professional tools for controlling exposure, focal point, and more.
Filmic Pro offers an interface that is clean and simple, and all of its controls run along the bottom of screen, making it perfect for keeping a steady thumb grip on your camera. On the left, you have buttons for locking and unlocking focus, exposure, and white balance, and turning on your LED torch. Above in the main window, you have two reticles (or optionally one, for run-and-gun scenarios) which you can drag around to set focus, exposure, and white balance wherever you want in the shot. On the right, you have a record button, clip library, info (a quick-start guide to the interface), and settings, which include a ton of extras such as controls for resolution, variable frames per second, color bars, and a customizable slate with automatic advancing for each take.
Filmic Pro is a great value and worthwhile download whether you're a budding cinematographer or a filmmaking vet. This app can vastly increase the quality of your input, letting you get much more out of your iPhone camera without adding any extra gear.