Search engine optimizer

Conduct full-scale SEO campaigns with this impressive toolkit.

Search engine optimization software has grown from simple bots to sophisticated packages containing a wide range of utilities that track, analyze, and report Web site traffic and optimize a site's ranking on major search engines like Google, Yahoo, and MSN. That's the case with SEO Suite from Apex Pacific, which aims to give SEO consultants and Web administrators the toolkit they need to manage large-scale SEO campaigns.

When you first run SEO Suite, it asks to fetch updated files online. The main window opens with a page of tutorials, including a prominent link to the fully indexed and searchable Help Manual as well as a 10-minute video explaining the basics of SEO. We found the businesslike, Windows-style interface easy enough to navigate without the manual; clicking on any of the toolbar entries, such as Optimizer, Links, Submission, or Reporting, opens a specific navigation sidebar, or, if necessary, a clearly configured settings dialog, such as the Scheduler. The Service tab links to the developer's online SEO Service, which is extra, but it also offers a Training link that accesses the tutorials and online documentation. If you've never used SEO software but are keen to, we recommend the tutorial and training materials. However, experienced users will have no problem starting a new project, thanks to the program's helpful wizards. Once you've created a project and associated your site or sites, you can take advantage of SEO Suite's Competitor Analysis, Meta Tag Editor, Keyword Builder, Client Summary Report, and myriad other features.

SEO Suite seems to leave nothing out when it comes to the tools you need to get Web sites noticed. If you're new to SEO but want to take advantage of its power to help your online business, SEO Suite explains it all. Old Web hands will have no complaints, though.

Editors' note: This is a review of the full version of SEO Suite 8.0.54. The trial version is limited to 30 days.

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