Keyword Expert is a versatile research tool that allows users to choose and implement the right keywords for search engine optimization. The program's intuitive interface and multiple features make it both easy to use and effective.
The program's interface is sleek and well-organized, with its major features organized in five separate, intuitive screens. The built-in Help file is not going to explain the SEO process to a complete beginner, but it does give a good overview of how the program works and is illustrated with helpful screenshots. The program brings together five different SEO utilities, all of which are easy to use. Users can create transformed keywords based on possible searcher typos or misspellings and view the day's most popular keywords from five different sources, including Google. A keyword organizer allows users to manage their favorite keywords in a tree hierarchy, while the Web site analyzer gives users information about PageRank, backlinks, and more for any given Web site. Finally, an AdWords Editor gives users an easy way to create and manage ads for the Google AdWords program. Overall, we found Keyword Expert to be both simple and powerful, and we think it would be a very useful tool for users who are looking to improve the effectiveness of their keywords.
Keyword Expert has a 14-day trial period, and the trial version disables the popular keywords utility. The program installs politely but leaves a file behind upon removal. We recommend this program to all users.