GoodGuide is the reason we have awards for tech services and products: it's a small and relatively unknown service that demonstrates real leadership on the Web. Anyone who is concerned with the impact their purchasing has on their bodies, the environment, and other people can benefit from the information provided by GoodGuide. And let's face it: such awareness is quite the trend nowadays, and that means demand for such a site is sure to grow going forward.
At it's core, GoodGuide is a product recommendation system focused on safe, healthy, and green products. Along with telling you the nutritional information for a wide variety of brand name foods, it will tell you what chemicals are in your toothpaste, or if your socks are made with sweatshop labor. You can further dive into the details of a company's philanthropic efforts, or whether it makes an effort to reduce its energy consumption.
The company's real value add is in acquiring the data on the products. And since this is precisely the kind of information you would want at your fingertips while cruising target, it's only fitting that GoodGuide offers an app for the iPhone. The clincher is that the service won't cost you a cent, and you can not only ensure that the products you put in or on your body are safe, but also feel better about the brands you support. As we said when the site launched: It's a simple story. But it's told very well.