Lose It is a free, simple-to-use weight-loss app that can help you set long-term goals and track calories consumed and burned. The Lose It interface is very intuitive, making it quick and easy to log both food and exercise--which is a must for any good diet and exercise tracker. The first time you use Lose It, you enter your gender, age, weight, height, and desired weight and weight-loss rate, and the app sets a goal date and gives you a daily calorie budget. The app then helps you track your progress with graphs, logs, and daily feedback (such as useful "net" calorie tracking). As with similar apps, the usefulness of Lose It's relatively large food and exercise database depends on whether it includes your particular meals and activities. Lose It covers many of both (for the former, this includes chain restaurants and supermarket brands; for the latter, it's everything from darts to jai alai to "sexual activity"), but fortunately you can edit and create your own entries that are then easy to re-use. Overall, Lose It is an excellent value and one of the best choices available for a free app of this kind.