First Look video: ToneThis ringtone creator

This simple, reliable, and fast desktop application helps whip up ringtones, video ringtones, and wallpaper, then delivers them to your cell phone.

ToneThis hails from the school of personalized cell phone content that errs on the side of simplicity. Not everyone wants or needs dozens of settings to produce a functional ringtone or wallpaper photo, and to that end, ToneThis is the perfect entree for casual customizers.

It's got a few basic enhancements for editing ringtone length and adding fades, but it could stand to gain a few more. Even novice users might like to reduce red-eye in a favorite photo. Still, for many, ToneThis will be the hassle-free vehicle of choice for getting their videos, music, and photos onto their cell phones.

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