As part of its "make the Web fast" effort, Google has released version 1.0 of a module designed to improve the very widely used Apache software that's very widely used to host Web sites.
The Apache Software Foundation's flagship project is Web server software that delivers Web pages to people's browsers when they request it. It can be extended, and Google believes its mod_pagespeed extension for Apache is ready for use, Google said in a blog post.
"Users prefer faster sites and we have seen that faster pages lead to higher user engagement, conversions, and retention," said mod_pagespeed technical lead Joshua Marantz and Ilya Grigorik, developer advocate for Google's Make the Web Fast project. And Google offers a big incentive of its own: sites that load faster get preferential treatment on its search results and in its search-ad auctions.
Though Google only took the beta label off the software today after two years of public development, it's already in use at more than 120,000 sites and offered as an option for site hosting firms at DreamHost and Go Daddy.