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November 16, 2009 2:15 PM PST

Microsoft opens app store to more phones

by Jessica Dolcourt
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When Microsoft launched its mobile app store last month, Windows Marketplace for Mobile was only available for Windows phones running operating system 6.5. Although highly anticipated among users, the execution of the app store nevertheless put Microsoft on wobbly competitive footing. Here was Microsoft, a year and a half behind Apple on producing an app store, and the company had already dropped a boulder on its big toe by limiting the storefront to its brand-new operating system, which a bulk of its users didn't have.

Thankfully, Redmond seems to have recovered, and on Monday, Microsoft opened up its Marketplace app to more Windows phones. If yours runs version 6.0 or 6.1 of the operating system, you can now download the free Marketplace application by sending yourself a link from Microsoft's Web site.

Microsoft boasts approving more than 800 applications for Windows Marketplace for Mobile as of November 16, a little over a month after launching the digital storefront. But the figure pales in comparison to Apple's announcement of its 100,000 app milestone just two weeks before. Microsoft's has some serious work to do if it wants to attract more developers and attempt to reach Apple's benchmark. Making the Marketplace available to more users is a necessary first step.

Related: Microsoft opens online mobile Marketplace

Jessica Dolcourt reviews the latest and greatest smartphone apps, in addition to a healthy dose of Windows software. E-mail Jessica and follow her on Twitter.
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by Aaron Kempf November 16, 2009 2:37 PM PST
I'd like to see MS buy Blackberry, and additionally charge through the nose for the connectors from Exchange-->Android and Exchange-->iPhone.

Microsoft works in our best interests.. Google and Apple are decidely evil.
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by Random_Walk November 16, 2009 3:00 PM PST
"I'd like to see MS buy Blackberry, and additionally charge through the nose for the connectors from Exchange-->Android and Exchange-->iPhone. "

RIMM goes for ~$62/share right now - I doubt Microsoft could afford the dough necessary for a hostile takeover, and RIM's board would likely give Ballmer a big, fat middle finger if they were approached with a friendly offer.

Also, if Microsoft began to "charge through the nose", they'd find themselves up against so many workarounds that they'd never be able to keep up with them all. ;)
by CDubber November 16, 2009 3:21 PM PST
"Microsoft works in our best interests." - Aaron Kempf

LOL! Sounds like *someone* doesn't know the history of Microsoft's business practices very well...
by solitare_pax November 16, 2009 5:09 PM PST
I thought the Windows Mobile platform was on its way out thanks to Android.

Better late than never I suppose...
by daves32000 November 16, 2009 8:56 PM PST
What a nut! Microsoft is not evil? If there was no google or Apple Microsoft would not change a bit. Competition is good for all of us including slow to react Microsoft.
by rockn_1234567 November 16, 2009 2:44 PM PST
My guess is that there are already 10,000 windows mobile apps. The problem is that they are not all in one place and they are hard to locate. The issue is really going to be getting the existing developers to move their apps to microsoft and allow microsoft to be a middle man for them.
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by Super2online November 16, 2009 3:10 PM PST
Their not difficult at all to locate. Handango.com and Pocketgear.com are the largest vendors. If you can't find it at one of those two vendors it probably doesn't exist.
by lazycat202 November 16, 2009 3:31 PM PST
agree with you
by Mr. Dee November 16, 2009 3:06 PM PST
I gotta agree, its one area Microsoft is gonna have a hard time, third party apps. Yes, they may exist as a scattered 10,000 bunch and they have usual Twitter and Facebook apps, but how is Microsoft differentiating and adding something unique to game? I love my iPod Touch, got it a couple weeks ago and I can't put it down, with it and my flimsy little LG phone it seems to be enough.
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by Gold_Storm_Mac November 16, 2009 4:06 PM PST
True...The iPod touch is great :)
by The_happy_switcher November 16, 2009 3:13 PM PST
Microsoft: Wake up and smell defeat.
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by Yelonde November 16, 2009 7:32 PM PST
Steve Ballmer 2 years ago when he heard the word, "iPhone"; BWAHAHAHAHA! THE IPHONE? WHAT A JOKE!

Steve Ballmer now when he hears the world, "iPhone"; But what about...winmo?... We are cool too...
by stickfu November 17, 2009 10:14 AM PST
I wonder if this was Ballmer`s idea too..
http://www.youtube.com/watch?v=TSAXEVXvNz8
by mearsfan42 November 16, 2009 3:35 PM PST
can someone tell me why, whenever an app count is done no one ever counts how many apps are available for windows mobile on the various third party retailers, like handago, handmark, and mobihand? Also, some developers prefer to make their apps available without going through a store.. if there were a way to count these figures i'm sure the number would be much higher...
SO while microsoft has their own store, some developers don't want to pay the price of admission, and unlike Apple, people are able to download apps freely without going through a store...
I also like going to sites like freewarepocketpc.net and freewareppc.com, which has TONS of free Windows Mobile applications..
Any who thats my two cents...
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by ctrue November 16, 2009 4:00 PM PST
mearsfan42, I agree with you. It is nice to have a store with the apps all in one place, but your selection is dictated by Apple. Unless of coarse you jailbreak your iPhone. Best I can tell there are well over 100,000 apps for WinMo before the iPhone came out. I will say that there are some level of minimum standards with an app store to keep the junk apps to a minimum.

I will say that many WinMo phones are less refined than most, but I like HTC interfaces and my daughter at 10 did not need any direction from me to run apps, make calls, change my background, change my ringer,...

Anyway, Apple does have a great standard and a refined product, but it does not meet my needs and even if it did AT&T in my area stinks.

My 2 cents...
by norbert6464 November 16, 2009 7:24 PM PST
Smart phone companies are just pathetic. They've copied apple both in hardware(notice a trend of silver rings around black touchscreen phones?) and now with a cloud of app stores. Why not just create good hardware with useful features and an interface that works smoothly. Thats all apple had to do, months before the app store.
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by nancywilliam November 17, 2009 4:52 AM PST
The <A HREF="http://www.mobilephone.co.in/">Mobile Phones</A> models released are very good.
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by steveliv November 17, 2009 7:17 AM PST
the deal killer here for me is that you can't install marketplace apps to a storage card or onboard flash. they have to be installed into system memory until it is full .. until they change this i won't be using marketplace
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