reggie fils-aime

Nintendo's Fils-Aime: Fan desire 'doesn't affect what we do'

Nintendo of America President Reggie Fils-Aime made abundantly clear in a recent interview that his company's direction is driven by strategy and not the changing desires of its fan base.

In an interview with Siliconera published on Wednesday, Fils-Aime was asked how does "what fans want or say influence [his] decisions." His response, which centered mainly on petitions brought to Nintendo by fans asking them to bring legacy games to newer devices, was telling of Nintendo's view of the market.

"I have to tell you -- it doesn't affect what we do," Fils-Aime … Read more

Nintendo's Fils-Aime heads out on the road to play Wii U, 3DS

Nintendo is sending out its president to help sell 3DS and Wii U units across the US.

Nintendo of America President Reggie Fils-Aime revealed on his company's Twitter account Thursday that he'll be traveling around the US holding "I'm With Reggie" tweetups. Gamers who attend the tweetups will be able to play 3DS and Wii U games with the Nintendo executive.

I'm off to the #ImWithReggie TweetUp! Follow here and FB to see when I'll be in YOUR city looking to play #WiiU + #3DS with YOU! #Regginator

— Nintendo of America (@NintendoAmerica) October 25, 2013Read more

Nintendo of America shakes up leadership

Nintendo of America President Reggie Fils-Aime has only one person he needs to report to now.

Nintendo announced Wednesday that Nintendo of America Chairman and CEO Tatsumi Kimishima will move to Japan to assume the role of general manager of Corporate Analysis and Administration and general manager of General Affairs at Nintendo Co., parent company of Nintendo of America.

Fils-Aime, who has for years been the face of Nintendo of America in the U.S., will remain on as president and COO of the subsidiary, but will not assume the role of CEO. Instead, Nintendo Global chief Satoru Iwata will … Read more

As Nintendo's Fils-Aime touts 3DS, he sidesteps Wii U's woes

Nintendo of America President Reggie Fils-Aime was more than willing to talk about his company's mobile device, the 3DS, in a recent interview. But when it came to the Wii U, he was reportedly awfully quiet.

Speaking to in an interview published Wednesday, Fils-Aime said that 3DS game sales in the U.S. have "surpass[ed] 20 million units" since the portable's launch in 2011. He was even more excited to point out that digital sales for the platform have accounted for 11 percent of all 3DS software sales.

"So far in 2013 … Read more

Nintendo's Fils-Aime: Microsoft, Sony need to react to us

Nintendo of America President Reggie Fils-Aime has some sharp words for Microsoft and Sony: you react to us, not the other way around.

Speaking to CNET in a telephone interview today, Fils-Aime brushed off an assertion that the Wii U could be faced with irrelevancy issues if Microsoft and Sony launch their new consoles in the coming year, as expected.

"In the end, our competitors need to react to what we're doing in the marketplace and need to figure out what their innovation will be," Fils-Aime told CNET. "It's likely that faster processors and pretty … Read more

The 404 1,167: Where we tell him about the Twinkie (podcast)

Leaked from today's 404 episode:

- Hostess liquidates assets, Twinkies no more.

- Anti-stress stations in Italy let people pop bubble wrap.

- Homeless dude arrested for public charging.

- Nintendo ships incomplete Wii U, missing TVii service and more.

- NY good Samaritan treated like thief by cops, he says, sues for $1 million.

Bathroom break video: That's a big TwinkieRead more

With the Wii U Nintendo is now an 'entertainment company.' Again.

Nintendo of America President Reggie Fils-Aime stopped by CNET's New York office on Thursday to talk about the company's upcoming console launch, the Wii U. The system marks the first new home gaming hardware introduced to the U.S. market in six years.

The Wii U also represents a major shift in strategy for Nintendo, deviating from the strict games-only design of previous systems. The Wii U will not only be just for playing games, but also controlling your TV and discovering and streaming other content from the Internet.… Read more

The closest thing we've got to a Nintendo Wii U launch list

A lot was learned at the Nintendo Wii U preview event in New York this morning, but surprisingly enough, Nintendo of America President Reggie Fils-Aime did not deliver a definitive launch list of Wii U titles available alongside the console on November 18.

Instead, much to the attending crowd's chagrin, Fils-Aime said "it's still a little too early to guarantee exactly which games will be here for you on launch day itself and which will come shortly thereafter." Mind you, the "launch window" Fils-Aime is referring to spans from November 18, 2012, all the way to March 31, 2013.… Read more

Nintendo to hold Wii U event in NYC on September 13

It looks like September 13 will be the day when Nintendo spills the beans about all things Wii U, including what I'm hoping is more than just the launch date and price. I'd imagine we'll also get a pretty good idea -- if not a definitive list -- of what the console's launch lineup will look like.

Nintendo COO Reggie Fils-Aime will be on hand to discuss the future of the console and explain some of the other features that the Wii's successor will be packing in. Of course you'll recall Nintendo's E3 2012 presentationRead more

CES: First Look at the Nintendo 3DS

LAS VEGAS--Nintendo of America President Reggie Fils-Aime stopped by the CNET stage early this morning to give us first access to the brand-new Nintendo 3DS portable gaming system scheduled to hit stores this March.

We were really impressed with the overall design of the device, and the 3D effect is certainly eye-popping the instant it's picked up. Fils-Aime explained that the 3DS is a "game changer" in terms of how people consume 3D content.

We were then treated to a quick 3D demo of Pilotwings, which really showed of the effectiveness of the 3D slider. Gamers will … Read more