SANTA CLARA, Calif. -- When Victor Penev, CEO of Edamam, took the stage here at Demo today and told the audience he was going to show off a recipe finder iPhone app, I was dubious. His statement, "This is so not 2001," didn't help.
App stores are lousy with recipe apps. Many are quite good. I use Epicurious, which I love, and when it doesn't give me what I want, there's Google. I didn't think there could be an opportunity for a new recipe search product.
Edamam is a meta recipe finder, but there'… Read more