OpenCandy brings ad market to software installs. What?

We don't write much about old boring installable software here on Webware. We're not about that. But a new company, OpenCandy, is taking a proven Web 2.0 model--the ad network--and applying it to software installation. It's very clever. And it will probably work.

The concept is this: If you're a software developer, you can insert the OpenCandy library in your app's installer (Windows only, so far). When users install the app, they get a pitch to also download another app. As the host of the pitch, you can either hand-pick apps you want to … Read more