omniture

Omniture and ComScore, two Web-tracking powerhouses, are combining forces to launch a new system for measuring online audiences, the companies said Monday.

Teasing out online traffic figures has been a constant challenge for both advertisers and publishers. The two companies' goal is better analyze online audiences by teaming Omniture's reliance on Web site analytics with ComScore's approach of following patterns of Internet users.

Web sites tend to rely on either analytics or audience measurement to determine traffic patterns, which can often lead to conflicting results. By merging the two methods, Omniture and ComScore hope to give customers a … Read more

Adobe said on Tuesday that it has reached a deal to acquire Web analytics firm Omniture for $1.8 billion, or $21.50 per share.

That represents a 45 percent premium to Omniture's average closing price for the last 30 days, Adobe noted in its press release. Omniture, which was started in 1996, has about 1,200 employees and took in just under $300 million in the 12 months ending Dec. 31.

Adobe CEO Shantanu Narayen called the move a "game changer" for the company.

"Adobe customers are looking to us for solutions to deliver engaging … Read more

This one flew under my radar, but Microsoft announced earlier this month that it is scrapping an effort to develop a general purpose Web analytics program.

In a blog posting, Microsoft said it is closing the beta of Microsoft AdCenter Analytics.

"The insights you've contributed through your feedback and your use of the tool have served an invaluable purpose in shaping Microsoft's future in this space," Microsoft said in the March 12 blog posting. "You've helped us work towards making an informed decision about building a general Web analytics solution, and despite the end … Read more

Real estate search site Trulia released a survey Thursday showing that the "American Dream" of owning a home is still alive even as the recession continues to plague the world. According to the company, more than 75 percent of Americans still consider owning a home as part of achieving their personal dreams, but only 5 percent of respondents say they believe that President Obama's plan to increase home ownership incentives will do any good "to restore faith in the American Dream of home ownership." In fact, 53 percent of those surveyed believe that creating jobs … Read more

Omniture, a company that provides integrated Web analytics and marketing services, announced on Tuesday that its SiteCatalyst measurement tool will now work with native iPhone applications. According to the company, developers and marketers can use App Measurement for iPhone to gain analytics data in real time. The tool will be available in January 2009.

Social online-storage company Wuala on Tuesday announced that it has launched an application programming interface that will allow third-party developers to create applications for the service. The company also said its users can now make selected files available to the community through a link to each … Read more

Omniture, a company that specializes in online-business optimization software, providing Web analytics solutions to the retail industry, announced that it has agreed to acquire search and merchandising assets from Mercado.

"Omniture is the top supplier of Web analytics to the retail industry, and this acquisition extends our leadership further into merchandising," said Josh James, CEO and co-founder of Omniture.

Omniture may be one of the major companies in the online retail optimization market, but it's certainly not alone. The company competes with Kenshoo, which has, among others, experienced relatively strong growth in the space.

Once the deal … Read more