"Cool" is not the word you'd use to describe the look of people wearing 3D glasses.
The glasses are ill-fitting, made of cheap plastic, and usually pretty uncomfortable to wear. So naturally a glasses manufacturer whose hipness is its brand calling card is trying to change that.
Oakley is now announcing its first model of 3D glasses.
The first model is based on a current style of sunglasses Oakley already sells, called the Gascan. But in place of polarized sunglass lenses are lenses optimized for watching 3D content. These lenses have a technology inside them Oakley calls HDO-3D, which the company's optical scientists have developed over the last two years. The way the lenses have been constructed is an attempt to make watching 3D comfortable and minimize eye strain.
And not to mention, improve the style. Oakley CEO Colin Baden isn't shy about sharing his feelings about the 3G glasses you're handed at the theater today. "They make you look like an idiot," he said in an interview.
Few would probably disagree. One of Baden's biggest complaints about the current crop of 3D glasses? "They don't wrap," he said.
Oakley's signature look is that wraparound style, but Baden swears it's not just for looks.
"It's better for peripheral vision," according to Baden.
But there's a cost to looking cool and being comfortable in a dark 3D theater: the first pairs, with a choice of black or white, will sell for $120.
If your eyes bugged out of your head when you read that, you're not alone, but Baden insists the value is in all the places you can use them, and the "optically correct" lenses. … Read more